OBJECT HISTORY AWARENESS
This execution was created to allow young Americans to experience what a trip to Canada would be like through the eyes of their peers. To create the content, we sent a young couple to three major Canadian cities: Toronto, Ottawa and Montreal. We then told them to pose as tourists and have as much fun as they could while capturing it all on their digital camera and camcorder.
The images and video footage were loaded on to 1000 USB keys, along with MP3s of Canadian indie bands and an authentic travel itinerary outlining the details of their trip. The keys were then scattered throughout selected neighbourhoods in the key market of Chicago. This was done in such a way as to make it appear as though their owners had lost them.”
In order to maintain authenticity, no Canadian Tourism branding was included either on or in the keys. Instead, imbedded links would appear when playing MP3s and, when clicked, would take a viewer to a Canadian Tourism Commission landing page (www.unknowncanada.com), which gave other target-specific options for things going on in Canada and also allowed us to track the success of the drop.
Agency: TribalDDB, Toronto
Agency Partner: DDB
Creative Directors: Bruce Sinclair, Andrew Simon
ACD: Dre Labre
Art Directors: Mark Bovey, Dre Labre, Ryan Semeniuk
Copywriter: Shane Ogilvie
Here it goes what I bought and added up coupons I used. This is an estimate.
3 Reynolds Foil 75ft 3.79 (3 -1.00)
2 Parchment Paper 2.89 (2 -1.00)
2 Chex mix 2.19 (2 -.70)
2 Honey Chex 3.00 (2 -1.00)
2 Wheat Chex 3.50 (2 -1.00)
1 Fiber One Toaster Pastry 2.19 (1 -1.00)
4 Kraft Salad Dressings 2.00 (2 -1.00)
2 Ziploc Bags 1.95 (1 -1.00)
1 Slideloc Ziploc bags 2.00 1 Ziplock Gallon Freezer bag 2.00 (1 -1.00)
2 Quaker Granola bars 3.28 (2 -1.00)
6 Lipton Tea Bags 16 ct 1.09 (3 -1.00)
4 Pregresso Soup 2.50 (2 -1.00)
3 Pregresso Chicken Broth 2.89 (3 -1.00)
1 Welch’s Juice 4.09 (1 -1.00)
1 Welch’s Sparkling Grape 3.00 (1 -1.00)
2 Jello Pudding .98 (Buy 2 Jello and 1 Cool Whip -1.00)
1 Stove Top 1.67
2 Domino Sugar 2lb 1.59 (2 -.50)
2 Carnation Evap Milk 1.33 (2 -.40)
4 Campbell Soup Tomato/Chicken 1.00 (1 -.35)
4 Campbell Condensed 1.67 (1 -.50)
1 V-8 Fusion 3.69 (1 -1.00)
2 Swanson Chicken Stock 2.99 (2 -1.00)
2 Scott Bath tissue 2.99 (2 -1.00)
2 Pam Spray 3.28 (2 -1.00)
2 Celesta Chi Tea 2.58 (2 -.55)
1 Celesta Tea 2.58 (1 -.55)
1 Karo Syrup 2.49 (1 -1.00)
1 Mazola Corn oil 4.79 (1 -1.00)
1 Fresh Tom Turkey 21.49 – 3.61 – 10.00 (kraft product deal)
1 White Potatoes 3.98
1 Yellow Onions 2.98
2 Bunch Celery 4.00
1 Baby Carrots 1.50
4 Birdseye corn/peas 2.00 (1 -1.00)
1 Green giant veg blend 2.39 (1 -1.00)
1 Cool Whip lite .99
3 Kraft Cream Cheese 1.25 (1 -1.00)
4 Kraft shredded cheeses 2.50
1 Daisy Sour Cream 1.34 (1 -.60)
Sub-Total: 216.78
Advertised Sales 2 13.61
Manu Coupons: 46 39.20
Store Dbl/Triple Coupons: 53 42.35
Total: 91.55
Total Out of Pocket: 121.20 because the manager had to add it up the real cost would have been 122.60
GUANTANAMO BAY, Cuba –
It has arrived … Taco Bell Express opens for business, April 8, to a crowd of hungry guests that extended out the door. Capt. Mark Leary, Naval Station Guantanamo Bay commanding officer, was on-hand for the ribbon cutting along with Morale, Welfare and Recreation director Craig Basil. (JTF Guantanamo photo by Army Sgt. Scott Griffin)











